About Us

EthicalAble is a free resource for all your cruelty-free needs, providing everything from in-depth vegan product reviews to researched sustainability advice. Our goal is to provide researched, fact-checked information on products derived from animal testing and provide advice and guidance for those looking to choose ethical alternatives.

All information provided on the site is evidence-based, sourced, cited, or based on personal, lived experience. If you would like to contact us, please click here. To learn about our editorial policy, please click here.

Why We Started EthicalAble

Hi, we are James & Gwen.

We own two young house rabbits, Motchi and Bayley:

Motchi and Gwen Lying Down
Motchi and Bayley Eating Hay

We love our rabbits more than words can describe, so when we learned that hundreds of thousands of rabbits are tested on and hurt every year to further the production of beauty products and cosmetics – we were horrified.

We started EthicalAble to expose companies that test on animals, and support brands that don’t.

We hope that our site will help you in moving towards more ethical choices as a consumer.

Contact Us

Frequently Asked Questions

What should I do if I see any errors on the website?

If you feel that any information on the website is false, inaccurate, out-of-date, or questionable, please let us know by clicking this link.

How can I contact the editorial team?

You can contact us by emailing [email protected] or visiting our contact page.

How do you ensure the quality of your content?

That’s best answered by our Editorial Policy here.